Healthcare Marketing
Promoting Health Camps Online Without Overpromising
Free check-up camps bring new patients, but vague promises leave people disappointed. How we promote health camps honestly, from copy and registration to follow-up.
/ Year: 2015
2015
Practical notes on websites, content, campaigns and the systems that help ecommerce brands, institutions and hospitals grow online.
Ideas & practice · Viral Wave Media
Latest from
the studio.
Useful thinking, written from real client work — clear enough to use, not just save.
Social Media Marketing
Twitter for Delhi Businesses: Use It for Customer Service, Not Announcements
Most small business Twitter accounts go quiet after a few offers. We think Twitter works better as a help desk: quick replies, open DMs and complaints handled in public.
Agency News
Why We Now Start Every Website Project on a Phone Screen
Our website process flipped this year: wireframes on mobile first, then desktop. Why clients see work that way, and what changed after Google’s mobile-friendly push.
School & College Marketing
College Open Days on Facebook: Getting Students to Actually Turn Up
Facebook events, reminders and student volunteers can fill an open day if the page work is honest and the follow-up is quick. What to post before and after.
Ads & Performance
Instagram Ads Are Open in India. Which Businesses Should Try Them First?
Instagram opened ads to businesses in India this month. Who should test a small budget first, what creative works in the feed, and how to avoid wasting spend.
SEO
Google Now Shows Three Local Results, Not Seven. Where Did Your Business Go?
In early August Google cut the local pack from seven listings to three. What changed for Delhi businesses, and what still moves the needle on your Google listing.
Restaurant Marketing
So Many Food Delivery Apps. Should Your Restaurant Be on All of Them?
Commissions, packaging, menu pricing and kitchen capacity decide whether another food delivery app helps or just adds chaos. A practical filter before you sign.
Branding
Naming a New Business? Check the Domain, the Handles and the Trademark First
Before you print cards or paint a sign, check the domain, Facebook and Twitter handles, trademark conflict and how the name sounds when you say it out loud.
Content & Reels
Why We Are Shooting More Short Videos for Facebook Pages
Autoplay in the Facebook news feed has changed what gets watched. How we shoot simple phone clips for business pages, even on mute.
D2C & E-commerce
Cash on Delivery Is Eating Your Margins. Ways Small Online Brands Cut Returns
Order confirmation calls, prepaid incentives and clearer product pages to reduce refused COD parcels for small Indian online brands.
/ Topics
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