Websites & WordPress
The Mobile Update Is Live. What to Do If Your Site Failed Google’s Test
Practical next steps after Google’s April mobile update for old WordPress and static sites that fail the Mobile-Friendly Test, ranked by effort.
/ Year: 2015
2015
Practical notes on websites, content, campaigns and the systems that help ecommerce brands, institutions and hospitals grow online.
Ideas & practice · Viral Wave Media
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Useful thinking, written from real client work — clear enough to use, not just save.
SEO
Google’s April 21 Mobile Update Is Coming. A Checklist for Business Owners
What Google has announced for 21 April 2015, how to run the Mobile-Friendly Test, and the fixes to finish before mobile-friendliness becomes a ranking signal.
Healthcare Marketing
Patients Are Reviewing Doctors Online. How to Respond Without Breaking Confidentiality
How clinics can reply to Practo and Google reviews without confirming patient details or discussing clinical information in public.
Restaurant Marketing
Valentine’s Day Promotions for Restaurants That Don’t Feel Cheesy
How Delhi restaurants can plan Valentine’s Day set menus, early bookings and tasteful posts without the red-heart overload.
School & College Marketing
Facebook Ads for School Admissions: Reaching Parents Without Wasting Money
How schools can run Facebook ads for admissions without wasting money: tight location targeting, honest creatives and a landing page that answers fees and transport.
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