/ Category: Ads & Performance
Ideas & practice · Viral Wave Media
Useful thinking, written from real client work — clear enough to use, not just save.
Google has dropped the right-hand column of ads on desktop search. What that means for costs, competition for the top spots, and why local advertisers need tighter keywords.
Instagram opened ads to businesses in India this month. Who should test a small budget first, what creative works in the feed, and how to avoid wasting spend.
With polling running till 12 May and counting on 16 May, here is how we are adjusting ad budgets, targeting and timing for small businesses through April and May.
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