/ Year: 2014
Ideas & practice · Viral Wave Media
Useful thinking, written from real client work — clear enough to use, not just save.
A plain look back at what changed for Delhi businesses online in 2014, from falling Facebook reach to Google’s mobile push, and what we expect to matter in 2015.
Google has started tagging pages as Mobile-friendly in mobile search results. What it checks, how to test your site, and the usual reasons small business sites fail.
Stock, courier cut-off dates, gift fields at checkout, packing and customer messages: the practical checklist for small online sellers before the Diwali rush.
A logo that looks good on a visiting card can turn into a smudge as a Facebook or WhatsApp profile photo. A quick test, and the small-screen version most businesses need.
WhatsApp broadcast lists let a shop or restaurant message regular customers one to one. Here is how to use them with permission, at a sensible frequency, without becoming a nuisance.
Google now gives secure HTTPS pages a small ranking boost. What that means for small business sites, what a certificate involves, and how we switch WordPress sites safely.
Marketplaces bring ready buyers but take margin and the customer relationship. Your own store builds the brand but needs traffic. Here is how we weigh the two.
When the rains keep Delhi diners at home, a small monsoon menu, well-timed Facebook posts and rule-following SMS can bring them back or get them ordering in.
A bad Zomato review stings, but a hasty reply can do more damage. How to respond calmly, when to take it offline, and what never to write.
With polling running till 12 May and counting on 16 May, here is how we are adjusting ad budgets, targeting and timing for small businesses through April and May.
/ Topics
/ Talk to us
Tell us what’s not working. We’ll reply within a working day.
Before you go
We’ll tell you honestly whether you need a new website, or just a better one. Twelve years in, that conversation still costs nothing.
