SEO
Penguin Now Runs in Real Time. Time to Look at Those Cheap Backlinks
Google has folded Penguin into its core algorithm and now runs it continuously. What that means if your site once bought cheap, low-quality backlinks.
/ Year: 2016
2016
Practical notes on websites, content, campaigns and the systems that help ecommerce brands, institutions and hospitals grow online.
Ideas & practice · Viral Wave Media
Latest from
the studio.
Useful thinking, written from real client work — clear enough to use, not just save.
Social Media Marketing
Instagram Stories Just Arrived. A Quick Guide for Small Businesses
Instagram Stories have been live for about three weeks. How they differ from regular posts, and simple behind-the-scenes ideas for shops and restaurants.
Restaurant Marketing
Get Your Restaurant’s Menu, Hours and Photos Right on Google
Hungry people often check Google before they open Zomato. How to keep your restaurant’s hours, menu information and photos accurate on Google My Business.
Websites & WordPress
Test Your Website on a Slow Connection, the Way Many Customers See It
Many customers still open your website on patchy 2G or 3G. How heavy images, sliders and plugins slow a WordPress site, and how to test it properly.
Healthcare Marketing
Facebook Live for Hospitals: Ideas That Respect Patients
Facebook Live is now open to every page. Sensible ways a hospital can use it, and the patient details that should never appear on a broadcast.
Content & Reels
Instagram Is No Longer in Time Order. Post Fewer, Better Photos
Instagram is replacing its chronological feed with a ranked one. Why we are posting less often for clients and spending more time on each photograph.
Social Media Marketing
Facebook Reactions Are Here. Reading Them as Customer Feedback
Love, Haha, Wow, Sad and Angry are now live on Facebook. What reactions can tell a business page about how people feel, and what they can’t.
Ads & Performance
Google Has Removed Ads From the Right Side of Search Results. What Changes for You
Google has dropped the right-hand column of ads on desktop search. What that means for costs, competition for the top spots, and why local advertisers need tighter keywords.
Agency News
What We Are Watching in 2016: Live Video, Cheaper Data and Smarter Feeds
Live video, cheaper 4G data, smarter feeds and faster mobile pages: what we expect to shape small business marketing in Delhi this year, and what can wait.
School & College Marketing
Your School’s Facebook Page Is a Noticeboard for Parents. Run It Like One
The people who check a school’s Facebook page every week are current parents. Run it like a noticeboard: clear notices, careful photos and calm replies.
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