Start a conversation ↗IDEAS & PRACTICE · VIRAL WAVE MEDIA
Thinking that
moves brands.
Practical notes on websites, content, campaigns and the systems that help ecommerce brands, institutions and hospitals grow online.
Latest from
the studio.
Useful thinking, written from real client work — clear enough to use, not just save.
SEO · SEPTEMBER 27, 2016Penguin Now Runs in Real Time. Time to Look at Those Cheap Backlinks
Google has folded Penguin into its core algorithm and now runs it continuously. What that means if your site once bought cheap, low-quality backlinks.
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SOCIAL MEDIA MARKETING · AUGUST 25, 2016Instagram Stories Just Arrived. A Quick Guide for Small Businesses
Instagram Stories have been live for about three weeks. How they differ from regular posts, and simple behind-the-scenes ideas for shops and restaurants.
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RESTAURANT MARKETING · JULY 25, 2016Get Your Restaurant’s Menu, Hours and Photos Right on Google
Hungry people often check Google before they open Zomato. How to keep your restaurant’s hours, menu information and photos accurate on Google My Business.
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WEBSITES & WORDPRESS · MAY 9, 2016Test Your Website on a Slow Connection, the Way Many Customers See It
Many customers still open your website on patchy 2G or 3G. How heavy images, sliders and plugins slow a WordPress site, and how to…
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HEALTHCARE MARKETING · APRIL 18, 2016Facebook Live for Hospitals: Ideas That Respect Patients
Facebook Live is now open to every page. Sensible ways a hospital can use it, and the patient details that should never appear on…
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CONTENT & REELS · APRIL 11, 2016Instagram Is No Longer in Time Order. Post Fewer, Better Photos
Instagram is replacing its chronological feed with a ranked one. Why we are posting less often for clients and spending more time on each…
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Ideas built around
real growth work.
Websites & conversion
Fast, focused digital experiences that explain clearly and turn attention into action.
Content & campaigns
Useful systems for consistent communication without noise, filler or trend-chasing.
Digital growth
Practical thinking for ecommerce, education and healthcare businesses playing the long game.
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