
Branding
Naming a New Business? Check the Domain, the Handles and the Trademark First
Before you print cards or paint a sign, check the domain, Facebook and Twitter handles, trademark conflict and how the name sounds when you say it out loud.
/ Category: Branding
Ideas & practice · Viral Wave Media
Useful thinking, written from real client work — clear enough to use, not just save.

Before you print cards or paint a sign, check the domain, Facebook and Twitter handles, trademark conflict and how the name sounds when you say it out loud.

A logo that looks good on a visiting card can turn into a smudge as a Facebook or WhatsApp profile photo. A quick test, and the small-screen version most businesses need.
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