Websites & WordPress
The Mobile Update Is Live. What to Do If Your Site Failed Google’s Test
Practical next steps after Google’s April mobile update for old WordPress and static sites that fail the Mobile-Friendly Test, ranked by effort.
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Viral Wave Media
Writes for the Viral Wave studio — websites, content, campaigns and digital growth.
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SEO
Google’s April 21 Mobile Update Is Coming. A Checklist for Business Owners
What Google has announced for 21 April 2015, how to run the Mobile-Friendly Test, and the fixes to finish before mobile-friendliness becomes a ranking signal.
Healthcare Marketing
Patients Are Reviewing Doctors Online. How to Respond Without Breaking Confidentiality
How clinics can reply to Practo and Google reviews without confirming patient details or discussing clinical information in public.
Restaurant Marketing
Valentine’s Day Promotions for Restaurants That Don’t Feel Cheesy
How Delhi restaurants can plan Valentine’s Day set menus, early bookings and tasteful posts without the red-heart overload.
School & College Marketing
Facebook Ads for School Admissions: Reaching Parents Without Wasting Money
How schools can run Facebook ads for admissions without wasting money: tight location targeting, honest creatives and a landing page that answers fees and transport.
Agency News
What We Are Watching in 2015: Mobile Search, Video and Paying for Reach
A plain look back at what changed for Delhi businesses online in 2014, from falling Facebook reach to Google’s mobile push, and what we expect to matter in 2015.
SEO
Google Is Labelling Mobile-Friendly Sites in Search Results. Is Yours One?
Google has started tagging pages as Mobile-friendly in mobile search results. What it checks, how to test your site, and the usual reasons small business sites fail.
D2C & E-commerce
Preparing Your Online Store for Diwali Orders
Stock, courier cut-off dates, gift fields at checkout, packing and customer messages: the practical checklist for small online sellers before the Diwali rush.
Branding
Your Logo Looks Fine on a Visiting Card. Have You Checked It on a Phone?
A logo that looks good on a visiting card can turn into a smudge as a Facebook or WhatsApp profile photo. A quick test, and the small-screen version most businesses need.
Social Media Marketing
WhatsApp Broadcast Lists for Local Businesses: Useful, If You Don’t Spam People
WhatsApp broadcast lists let a shop or restaurant message regular customers one to one. Here is how to use them with permission, at a sensible frequency, without becoming a nuisance.
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