
Google Now Counts HTTPS as a Ranking Signal. Should Your Small Site Switch?
Google now gives secure HTTPS pages a small ranking boost. What that means for small business sites, what a certificate involves, and how we switch WordPress sites safely.
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Newest first. Each one comes out of real work for real clients.

Google now gives secure HTTPS pages a small ranking boost. What that means for small business sites, what a certificate involves, and how we switch WordPress sites safely.

Marketplaces bring ready buyers but take margin and the customer relationship. Your own store builds the brand but needs traffic. Here is how we weigh the two.

When the rains keep Delhi diners at home, a small monsoon menu, well-timed Facebook posts and rule-following SMS can bring them back or get them ordering in.

A bad Zomato review stings, but a hasty reply can do more damage. How to respond calmly, when to take it offline, and what never to write.

With polling running till 12 May and counting on 16 May, here is how we are adjusting ad budgets, targeting and timing for small businesses through April and May.

Most business blogs die after three posts. Here is a simple monthly routine that turns the questions your customers already ask into useful posts, without you having to be a writer.

Patients usually find a clinic through Google Maps, Justdial or a directory before they see its website. How to claim, correct and maintain those listings.

Facebook page posts are reaching fewer fans than before. We explain why, and the four changes we are making to how we run pages for our clients.

Responsive design, a separate mobile site or an app? Why we now build almost every small business website on WordPress as a single responsive site.

Parents check school websites in January for dates, criteria and documents. Most school sites make this hard. Here is how to build one clear admission page.
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